To retain the trust and make certain that user’s information is safe, Google invests in security and tools for users such as for instance 2-step verification (also called two factor authentication) and encryption. Their security efforts help thwart unauthorized usage of user’s information and also increases trust with Google and their users. Google also recently changed their privacy policies, which gained a lot of interest from users, but ultimately changes were made to ensure that Google can create a far more intuitive experience across their products and develop a better user experience for the users. Larry Page’s update within Google’s privacy policy was to create a more seamless experience across its services and products. A way to develop a more seamless experience is for users to remain logged in while using Google products such as for instance Google Chrome, Google Docs, Gmail, Youtube.com, Google+, and Google Play.

Google’s implementation of security features like two factor verification help improve the user experience by decreasing the likelihood of information and accounts being compromised. One of the ways a consumer can be verified using two factor authentication is by logging within their account utilizing their login credentials and at the same time frame a one-time password is sent with their mobile phone to be entered into the website where access is being granted to verify them. This is a powerful method to authenticate users because not only do they use their login credentials to login (using a login and password), they’re sent a one-time password with their mobile device which let’s Google know that they are who they say they are. The best thing about this two factor authentication method is that many users will have their cellular phone in it so verifying them doesn’t require the users to transport any additional hardware or software to install. Users simply need to be able to receive texting through their mobile phones and they are able to receive a one-time password that hackers and intruders won’t even be able to access even when their logins are compromised. With over 100 million users active on Google+ and over 3 billion searches on Google’s search engine per day, security is really a concern for users and implementing 2 step verification is a good way to ensure that user’s information remains safe and Google can continue improving the experience for us all with all their products and services.