Is Outsourcing SEO Offshore a Good Business Decision?

June 29, 2020 Business  No comments

Outsourcing SEO offshore is now increasingly popular as a functional option for retrenching businesses. SEO companies in India and the Philippines, among developing countries, are the favorite choice from where SEO is outsourced. That is no real surprise considering the truth that both countries have abundant method of getting skilled laborers in the field of information technology.

Naturally, projects wanted to western SEO companies have significantly declined crippling their operations. Western SEO companies go out of business while the alternative happens in the east. ทำ seo Unfortunately, some western SEO companies responded by maligning the caliber of SEO services provided by offshore companies. To some degree, their sentiments are understandable but if you pay a close attention with their logic, you will realize so how self-serving it is.

Offshore SEO Service Equals Poor in Quality

This is the first attack you will commonly hear from western SEO companies. Somehow this is true, in the exact same manner it is also true in the west. What I’m attempting to say is, not totally all offshore SEO companies deliver crappy services and not totally all SEO companies in the west are reputable.

On the contrary, offshore SEO companies are in fact much better than their western counterparts. In the west, SEO is mainly done as a part-time, home-based job. In India and the Philippines, SEOs work full-time in a company where SEO is their core business. They are not only housewives with minimal SEO training but they are highly skilled professionals with in-depth familiarity with SEO that has been acquired from intensive trainings.

In the Philippines, SEO professionals need to remain together with their games. They’re going through plenty of trainings, seminars and workshops with an edge over their peers, which explains why most of them have other skills like web design, graphic design, programming etc. This is a must if they want to keep their job. Why? Because competition is fierce. There are a large amount of skilled SEOs but there’s a few position to fill. In essence, whenever you use SEO businesses in India and the Philippines, you will work with the bests.

Language Barrier

One of many biggest challenges that SEO companies in the Philippines and India face is language. Because so many of their clients are from the US, UK, Canada and Australia, they need to use English within their SEO campaign. Since English is not their first language, you would expect problems with their grammar. Fortunately, this is not the case for all offshore companies. A substantial quantity of SEO organizations in India and the Philippines employ professional writers because of their content needs. Some western companies resort to providing their very own content to SEO companies to make certain correctness in grammar.

And to assume why these companies in the Philippines and India don’t know your objectives and don’t understand your priorities, simply because English is not their first language, is too much of an assumption. You never must be an English speaker to understand that businesses operate for the exact same reason – to create profit. Proper realignment of your SEO strategies to reach your client’s goals and objectives do not depend on your comprehension of the English language.

Exploitation

The main selling proposition of SEO outsourcing companies offshore is cost-cutting. That is made possible because offshore companies generally speaking operate at a much cheaper cost. Employees are paid a meager salary, almost a third of what an American SEO is paid. Or can it be really meager?

To compare two professionals from two countries based on their salary without taking into account their country’s standard of living is not fair. Similarly, saying that SEOs in India are exploited simply because they receive just a quarter of the salary paid to an American SEO, is moronic. The expense of surviving in India is much cheaper compared to the US, which means even if their salary is smaller, their purchasing power compensates for the difference.

Conclusion

Clearly, there are always a large amount of misconceptions about offshore SEO companies. Problems have already been identified which are mutually exclusive to western SEO companies. Results from your SEO campaign is not correlated to whether you outsourced your SEO offshore or not. It’s more of how you chose your SEO company. Hence, we conclude that outsourcing your SEO offshore is not just a bad decision, in fact, it can offer a lot of benefits to your company.

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