Marketing — Is the Brand Positioning Strategy Lucrative?
September 20, 2020 Business
There is an on line office supply site that I shop at occasionally and that basically understands the value of providing exceptional customer care as their brand positioning strategy.
In reality, I have had a clerk stick to me on the telephone forever when I decided to purchase a couple computers worth thousands of dollars. And yet the exact same sense worth addressing and urgency about my needs was evident when I tried to find out a $10 inkjet purchase.
Conversely, I made a decision to here is another new online office products supplier that specializes in selling 2-for-1 inkjet cartridges online as their brand positioning strategy and had sent me an offline direct mail piece promoting their website. The ordering process went just fine, nevertheless when the merchandise did not arrive promptly as promised and I ran out of ink in my printer, I wasn’t a happy new customer.
When I tried to call them at their 1-800 number and got an answering service that only took orders and couldn’t help me with something problem pozycjonowanie sanok. Then, I went back on their website and found which they provided a UPS tracking link, which I thought was cool. The problem was so it did not work.
Next, I made a decision to email them and unearthed that they had a pretty nice support ticket system to send an notice about my problem. After explaining my problem and typing in my invoice number for the charge card that they had already charged, I pressed the send button. It took them more than one full working day and into the following to answer my support ticket!
If they finally responded, this is the message that I acquired:
“Thanks for your recent order. Please be advised that due to unforeseen technical difficulties in our system your order was misplaced. We’re in the act of correcting this and shipping out all orders. Please bear in mind orders shipped today will still need a duration of 7-10 business days for arrival.”
My response was to cancel my order and request that the charge to my charge card be refunded. I lost confidence in their customer care promise as a brand positioning strategy and I wasn’t happy making use of their response. I recognize that this was not really a major purchase, but it absolutely was vital that you me. And, well I was the consumer and while the consumer is not at all times right, they’re always the customer. pozycjonowanie stron sanok
If you’re able to key in on that golden nugget of business excellence you will increase your brand positioning strategy profitability potential.
So let’s review. I’d an excellent company that I could trust. Some smart marketing by a competitor got me to provide them a chance. Nevertheless when I did, their customer care was very weak and their not enough customer centric focus lost them my business (and my referrals) to never return. I went back to the company that had delivered an ideal customer experience as their brand positioning strategy and never looked back again.