Tend to be Individuals Really Watching Hulu? Submission is often a Filthy Small Company
July 9, 2020 Other
All I find out about Hulu is that is an online TV site that Alec Baldwin did a professional for I saw. The only real reason I kept watching was because his short role in Glengarry Glen Ross was one hell of an acting performance. What sparked this post was a write-up I read in The Los Angeles Times business section with the headline – How many people are actually watching Hulu?
Small headline about measuring online audiences remains uncertain is what really caught my attention the most. I’m an independent content producer that continues to rely more on video on demand (VOD) and online digital distribution to computers and cellular devices for sales to viewers.
Like many independent entertainment producers which are not backed by studios and corporations I turn to the Internet to self-promote Slice Of Americana Films releases. I took notice when Keith Richman, CEO of Break.com, expressed frustration that his video site, “was dramatically underrepresented and misrepresented” by online audience measuring systems.
After reading this excellent article by Times reporter Dawn C. Chmielewski I began think of how what is happening with media giants with regards to distributing entertainment on online to viewers relates to the indie world. I immediately tossed out the advertisement dollars at stake because at the true independent level there is not advertising revenue being shared with producers, if you don’t consider Google AdSense.
Where my focus went was to the debate on the number of viewers which were really being reached online. Because underneath that argument that is very important to firms that stream content free of charge solely to make money from advertisers there is an independent production side to the story.
As an indie producer I cannot afford to provide away free content that takes effort, time, how many people can be on hulu and money to create. You can find no advertising dollars being deposited in my own banking account to balance the costs, pay people, and earn a living. What I actually do is create entertainment that viewers enjoy and are willing to fund on VOD or digital download.
Back once again to the debate on the number of real online viewers for a niche site, are companies dependent on advertising revenue and not sales of content over stating the paying demand for online content? Or is their take on things not building a difference between online viewers that buy content or watch content free of charge?
I wish to think that viewers are willing to fund quality entertainment from indie producers online. Right now Slice Of Americana Films has mobile videos like Club Universe with Supermodel Joanna Krupa that sell for $1.50 a download which are succeeding, especially in Japan and Poland.
There’s also a successful VOD run with the America’s Wildest Bachelor Parties reality series and Fantasy Striptease Private Shows through a company I won’t mention. The feature films Consignment and In With Thieves that I wrote, coproduced, and directed are with distributors. Honestly, I don’t get any information on how digital sales online are going. The filmmaker is always last to know.
Personally, i don’t think DVD is just a dead format. It reminds of The Sky Is Falling with Chicken Little, but with websites on the internet hungry for advertising money sending the message. Fantasy Striptease Private Shows on DVD does solid sales numbers every month. Units are selling at a constant pace that informs me people still appreciate production value and not just viral videos.